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Brits stuck in a repeat meal rut

New research by Morrisons has found that millions of Brits are sitting down to the same meals week in week out by sticking to an average of only five meal recipes on rotation.

GENERAL MERCHANDISE

Brits stuck in a repeat meal rut

Of the 1,000 people polled in the supermarket’s study, 49% admitted to being stuck in a ‘meal rut’ consuming the same meals week after week. Over half (55%) said they still consume the exact same meals that they were 10 years ago.

Demanding lifestyles were found to be the main barrier to expanding our palates and culinary skills with 46% of those surveyed citing a lack of time as the main restriction to cooking. A third admitted that they were only able to spend 20 minutes or less each day on meal preparation, meaning these unadventurous eaters are sticking with what they know.

Despite producing some of the world’s greatest chefs, most Brits believe that they are not good cooks. Half of respondents described their cooking skills as ‘average’ or ‘below average’ with 19% citing this as the main reason why they were stuck in a rut.

The research undertaken to coincide with the launch of Morrisons new range of ‘M Kitchen’ meals found that almost 22% of respondents said they were unlikely to ever attempt to cook a new type of cuisine as they preferred to stick to traditional British meals such as roast beef, bangers and mash and shepherd’s pie.

Neil Nugent, Morrisons executive chef of product development said: “We’re often creatures of habit and it’s understandable that many of us stick to what we know, particularly as working hours and family commitments increase.” 

 

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