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Britons increase their use of online voucher codes

The research shows that 38% of Britain often use vouchers and deals to save money on online shopping.

OMNICHANNEL

Britons increase their use of online voucher codes

The research shows that 38% of Britain often use vouchers and deals to save money on online shopping.

According to the research, carried out by Everydaysale.co.uk, food and eating out with restaurant vouchers are the most popular areas engaged with vouchers at 40%, and the sequential order is fashion area at 29%, and travel area at 23%.

Bonn Chen, the CEO of Everydaysale.co.uk, said, "There is a strong consumer demand for voucher shopping in recent years and so we have been dedicated to increasing the categories of voucher codes and online stores. That being the case, now we have teamed up with more than 5000 online stores, a massive growth from the previous 2000 stores since our launch."

Everydaysale.co.uk experienced a 40% rise in its traffic volume over the past year and especially during the Christmas holidays, saw a jump by 120% in the use of discounted vouchers in gifts category 80%, party dressings category 58%, and the restaurant and food category 68%. The next round of sales is set to be released in January 2011. About 83% of recipients said that they would not buy such an amount of things if there were no discount codes provided by merchants. On the reason why voucher codes enjoy such popularity, 78% of recipients believe it is still the recession.

Chen continued,"This research tells us that the voucher code culture has come into the mainstream and in some way, it encourages consumer demand. The world is changing and so are people's spending habits. Now the voucher codes play an important role in people's shopping life just as it was for necessity in the past years." 

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