British Land raises £94,522 for the British Heart Foundation
Shopping centre operator British Land has raised a potential £94,522 for the British Heart Foundation after participating in the Bag It Beat It campaign to help raise funds for life-saving heart research.
A total of 27 retail assets across the British Land portfolio took part, donating 4,400 bags and raising £6,522 in cash donations, which British Land says could be worth a total of £94,522 to the BHF.
Bags were handed out to customers to be filled with clothes, CDs, DVDs, books and other unwanted items.
Jo Hammond, charity and volunteering executive for British Land, said: “We are delighted to have supported the British Heart Foundation for a fifth year, raising a potential £94,522 which will this year go towards supporting babies and children in the fight against congenital heart disease. ‘Bag It Beat It’ is a fantastic initiative which helps to raise awareness of the British Heart Foundation and heart disease, reaching a far wider audience through retail assets across the UK. Every bag donated goes towards funding life-saving heart research, helping more than 40,000 young babies and children.”
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