British Land raises ¬£137,905 for the British Heart Foundation via Bag-athon challenge
Shopping centre operator British Land has raised ¬£137,905 for the British Heart Foundation by participating in the Great British Bag-athon Challenge.
A total of 35 shopping destinations across the British Land portfolio took part in the challenge to increase the amount raised for the charity by 20% compared to last year.
The challenge involved bags being handed out to customers who were then asked to fill them with unwanted items such as clothes, CDs, books and DVDs. Each full bag was calculated to be worth an average of £18 to the charity.
A total of 7,154 bags were collected, representing an increase of 1,658 on 2012, and cash collections totalled £9,132.95 almost double that collected last year.
Jo Hammond, charity and volunteering executive for British Land, said: “The Great British Bag-athon Challenge is a fantastic initiative and British Land is delighted to have been involved again this year. We would like to say thank you to all ourgenerous customers and employees who have made the initiative so successful and helped the British Heart Foundation surpass its goal of collecting 1 million bags. We look forward to supporting the Bag-athon again next year.”
In total 1.3 million bags were donated across the country this year with more than 90 shopping centres and retail parks in the UK involved in a Bag-athon event.
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