British Fashion Council revamps Fashion Awards
The British Fashion Council is revamping its fashion awards as it looks to create a celebration of global fashion both for the industry and the public.
Previously known as the British Fashion Awards, The Fashion Awards 2016 will celebrate the best of British and international fashion talent at an event on 5 December at London’s Royal Albert Hall.
Organised in partnership with Swarovski, the new format’s core aim is to raise “significant” funds over the next ten years for education scholarships to help the best talent attend leading fashion colleges. The Fashion Awards will be an annual fundraiser gala for the British Fashion Council Education Foundation charity.
Dame Natalie Massenet, BFC chairman, explained: “Our aim is to make the Fashion Awards 2016 bigger and better than ever and will celebrate the global fashion industry at the beautiful and iconic London venue, the Royal Albert Hall. Nadja and her team at Swarovski have made these awards possible and we are thrilled to be working in partnership with them once again.
“As a global industry we should make a commitment to support talented people from all backgrounds to fulfil their dreams and access the best universities in the world. Over the next ten years our ambition is to raise and invest £10 million to support young people in this goal. London is seen as the capital for the most creative new talent in the world that provides talent and energy for the global fashion industry.”
Launched in 1989, each year the awards are voted on by the BFC’s international judging panel which is made up of over 800 key industry figures. Last year’s ceremony saw over 450 VIPs and industry heavyweights in attendance, alongside a sold out auditorium of over 2,000 guests, with attendees including the likes of Anna Wintour, David Beckham, Karl Lagerfeld, Lady Gaga, Naomi Campbell, Nick Knight, Olivier Rousteing, Samantha Cameron and Victoria Beckham.
