THE RETAIL BULLETIN - The home of retail news
HOME
RETAIL NEWS
RETAIL EVENTS
Fashion
Department Stores
Shopping Centres & Retail Parks
Home & DIY
Electricals
Health & Beauty
General Merchandise
Entertainment
Sports & Leisure
Retail Solutions
Food & Drink
RETAIL INSIGHTS
RETAIL SOLUTIONS
ABOUT US
CONTACT US
SUBSCRIBE FOR FREE
Brighton's Churchill Square hosts augmented reality fashion show
Image courtesy of Churchill Square shopping centre

The Churchill Square shopping centre in Brighton has created an augmented reality fashion show to promote its retailersÂ’ new Spring/Summer collections.

GENERAL MERCHANDISE

Brighton's Churchill Square hosts augmented reality fashion show

Launching today, the ‘Zap It, Unzip It!’ show will be the first of its kind for a UK shopping centre and will feature brands such as Debenhams, Warehouse, H&M, Miss Selfridge, Dorothy Perkins, USC, O’Neill, River Island, Burton, BHS and Next.

Shoppers will be able to view one of five “trend-focused” fashion shows on their smartphones by scanning unique codes which will be available right across Brighton. They will also be able to view information on prices and where to buy, take pictures of themselves and even make an appearance in the show.

Ed Jenkins, head of UK retail for Standard Life Investments, said: “It’s the first time augmented reality has been used by a shopping centre in this way and is a great example of how we are looking to use technology to inspire and drive shopper engagement across our portfolio. It is great to be leading the pack on this and we are sure this campaign will create a real buzz around Brighton and help drive footfall and retailer sales at the centre.”

The campaign has been developed by JLL Retail Marketing using augmented reality app Zappar.

 

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News

RETAIL EVENTS

Retail Human Resources Summit
Retail Human Resources Summit
Wednesday 3 October 2018
The Cavendish Conference Centre, London W1
The 10th HR Summit 2018, The Cavendish Conference Centre, London W1, 3rd October 2018
The Retail Design Summit 2018
The Retail Design Summit 2018
14 November 2018
The Cavendish Conference Centre
The Retail Design Summit 2018
Omnichannel Futures Conference 2019
Omnichannel Futures Conference 2019
6 February 2019
Cavendish Conference Centre, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy
Customer Engagement Conference 2019
Customer Engagement Conference 2019
5 June 2019
Cavendish Conference Centre, London W1
The 10th Annual Retail Customer Engagement Summit
National Minimum Wage Breakfast Briefing
National Minimum Wage Breakfast Briefing
20 September 2018
6th Floor 1, St. Martin's Le Grand London, EC1A 4AS
National Minimum Wage Breakfast Briefing