BrightHouse Announces Biggest Ever Marketing Spend for Christmas
The UKs leading rent to own retailer BrightHouse has announced its biggest ever marketing campaign of £1.5 million to support its 189 stores during the Christmas trading period.
Themed around the strap-line ‘Making Christmas more Affordable’ the campaign commences on November 6 and consists of a heavyweight TV campaign, a direct mail programme including an eight-page leaflet distributed to three million people, and a Christmas theming of BrightHouses’ Home & Away sponsorship idents.
Alan Beesley, head of marketing at BrightHouse says: “We are investing over £1.5 million in the run-up to Christmas, our most sufficient spend ever to create awareness of BrightHouse’s unique affordable pay weekly proposition, which we are bringing to life through the ‘Making Christmas more affordable strap-line’ combined with a traditional warm red and gold colour scheme.”
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