BrightHouse Announces Biggest Ever Marketing Spend for Christmas
Themed around the strap-line ‘Making Christmas more Affordable’ the campaign commences on November 6 and consists of a heavyweight TV campaign, a direct mail programme including an eight-page leaflet distributed to three million people, and a Christmas theming of BrightHouses’ Home & Away sponsorship idents.
Alan Beesley, head of marketing at BrightHouse says: “We are investing over £1.5 million in the run-up to Christmas, our most sufficient spend ever to create awareness of BrightHouse’s unique affordable pay weekly proposition, which we are bringing to life through the ‘Making Christmas more affordable strap-line’ combined with a traditional warm red and gold colour scheme.”
Email this article to a friend
You need to be logged in to use this feature.
Please log in here