Bremont chooses New York for first US store
Bremont, the British luxury watch manufacturer, is to launch its first standalone store in the US.
Due to open in early spring 2015, the store will be housed in the newly refurbished 501 Madison Avenue building in midtown Manhattan in the heart of New York’s luxury district.
The Bremont boutique will have a ground floor retail space of 900 square feet. There will also be an 860 square foot space on the first floor where a dedicated Bremont service centre will house trained watchmakers.
Nick English, co-founder of Bremont: “We saw New York, and more importantly Madison Avenue, as a really essential string to our North American bow and a fantastic brand showcase as we continue to expand our retail channel. The US is already a big market for Bremont with a large proportion of our military business hailing from there.
“Moving forward the US is a very significant and crucial part of the brand’s strategy and we want to support our clients and retailer base on this side of the Atlantic as best we can. Bremont first arrived in the US in 2008 and we continue to be humbled by the level of support we have received from the American people.”
Each front of store display will be dedicated to a Bremont core range, while the rear of the store will be a more relaxed area dedicated to Bremont partnerships.
The new boutique will enable Bremont to support popular Bremont Adventurers Club in the US where ambassadors and friends of the brand share their experiences with interested Bremont owners and their guests.
