BRC - Worst January sales growth in 15 years
The snow boosted food sales in the first week of January as people stocked up on essentials, but hit non-food, especially discretionary items. When the weather improved, food sales slowed but non-food staged a partial recovery. Over the month, food, clothing and footwear showed gains on a year ago, but homewares and furniture showed declines.
Non-food non-store sales (internet, mail-order and phone sales) in January were 14.6% higher than a year ago compared with 26.5% in December. Some benefited from shoppers buying online when snow prevented them from getting out.
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