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Brandbank delivers content to power new Asda mobile shopping app

Brandbank helps the retailer aggregate product images and information from suppliers for the new Asda iPhone app.

OMNICHANNEL

Brandbank delivers content to power new Asda mobile shopping app

Brandbank helps the retailer aggregate product images and information from suppliers for the new Asda iPhone app.

The new Asda mobile app lets a consumer buy groceries online and compare the price of their shopping to other supermarket eCommerce sites. More than 60% of customers who access the Asda.com mobile website do so using iPhones, while the company has said it is developing an Android version of the app.

The app means that Asda customers can use their iPhone to shop and amend an existing order or delivery slot up until 10pm the day before their delivery is due. The launch of the app follows the launch of Asda's mobile-optimised site in August this year.

Asda's head of mobile strategy Kate Cuthbertson commented: “We are moving quickly to develop new services to address the requirements of the multichannel consumer. Brandbank is important in helping Asda.com provide the high quality site content that makes it possible to deliver exciting new online shopping apps."

"The Asda app is a great example of a retailer innovating and coming up with a compelling way to package existing digital content and deliver a powerful new service to consumers," commented Rob Tarrant, CEO at Brandbank.

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