BrandAlley UK to create garden at Chelsea Flower Show
Designer discount retailer BrandAlley UK is to show at this yearÂ’s Chelsea Flower Show as part of a new marketing drive to celebrate the fifth anniversary of the business.
Designed by award winning landscape gardener Paul Hervey-Brookes, the 'BrandAlley Garden' will have a modern day living theme with two contrasting spaces to reflect people’s homes as both private and public places.
While one side of the garden will showcase the home as a place of entertainment with upright slate monoliths and textural shrubs, the other side will be designed as a hidden sanctuary featuring natural and informal planting.
The garden will also include works by sculptor Andrew Flint and installation artist Fiona Haines.
This is the second time that BrandAlley UK has exhibited at Chelsea Flower Show, after winning a silver gilt medal in 2010 with its ‘Naturally Fashionable Garden’.
Melissa Littler, marketing and PR director, explained: "Chelsea Flower Show is the perfect platform for BrandAlley as it is quintessentially stylish and attracts a wide demographic of visitors.
"We know our customers invest in their homes and gardens and wanted to create a space that inspires them to see their garden as a true extension of their home. Somewhere to live in and use rather than stand and admire."
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