BrandAlley launches discount outlet
The company said the launch will allow it to increase its offering by trialling and expanding new product areas such as gifting, sporting equipment, wine and books.
BrandAlley, whose flash sales offer discounts of up to 70% on RRP for designer clothing and homewares, has been testing the outlet for the last two months. The retailer said running the outlet alongside its existing daily sales had resulted in an increase in both basket size and customers’ browsing time on site.
BrandAlley expects the outlet to account for around 20% of its sales by the end of the year.
Marketing and PR director Melissa Littler said: "We are responding to demand from our customers to have stock on offer constantly alongside our daily sales. There is a permanent need for items such as hosiery or certain homeware items which means we can tap into members’ immediate needs as well as responding to their impulse purchases."
Littler added: "Flash sales remain core to our business model but outlet will be a great addition to complement our sales and add an extra offering for both our members and the brands we sell on our site. Already we have seen basket sizes grow 10% with members buying a mix of products from the daily sales and our outlet."
Launched in the UK in 2008, BrandAlley has 2.5 million members and last year grew its sales by 60% to £28.9 million.
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