BrandAlley launches BrandAlley.TV
BrandAlley, the online designer discount retailer, has launched its own video channel BrandAlley.TV. The channel will feature videos offering fashion and beauty tips, exclusive, behind-the-scenes footage of BrandAlley campaigns and special events.
The move follows the launch of Brand Alley’s iPhone App in March.
BrandAlley marketing director Melissa Littler said: “We’ve been very conscious of the growing appeal for video content amongst our members, and creating videos in an exciting and aspirational, yet authentic style is key for us. Our fashion and beauty experts are trusted leaders in the industry, so our members can be sure they are getting excellent content.
“BrandAlley.TV is designed to give our members a true insight into the world of BrandAlley, as well as offering great tips and expert style guidance and of course highlighting our fabulous bargains.
“Our aim is to ensure that content is varied and appeals to all of our members. For example this summer we’ll be offering beauty tips and fashion picks for various occasions, from festivals; city breaks to what to wear to the beach. This will enable us to reach out to our members through all mediums of social media giving them the choice of their preferred way of interacting with us as a brand.”
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