B&Q revamps its product ranges
DIY retailer B&Q is investing £69 million in a series of major product range improvements across its stores in the next few months.
The retailer will spend £19 million on revamping the tiling and flooring shops within its stores and launch £32 million worth of new products. An additional £18 million is being invested in more fashion driven, female friendly ranges which are being introduced in-store from this month.
The new ranges, which are being launched under the Colours brand, are part of Kingfisher’s group sourcing strategy with around 35% of the new tiling range being common across the group so customers will find the same products in the UK or at its Castorama chain in France and Poland.
Among the products to be launched will be 64 new soft and hard wood flooring products.
Martyn Phillips, CEO of B&Q UK & Ireland said: "These new ranges within our Colours brand are a real move on for B&Q and will give customers the latest in style and quality at affordable prices. Customers from Penzance to Perth can buy products in B&Q knowing they are as stylish as those sold in our sister stores in Paris – globally sourced yet tailored to local trends and at the best possible prices."
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