Boys now spending nearly as much as girls getting prom-ready says Debenhams
Debenhams has revealed that for the first time ever boys are spending nearly as much as girls on getting themselves ready for their school prom.
The department store has found that boys are spending on average 24% more on preparing for their prom compared with 2012, only £82.25 less than what a girl spends.
Sales of dinner suits are up 60% on this time last year, while sales of bow tie sales have increased by 20% in recent weeks.
Ed Watson, spokesperson for Debenhams said: “The amount a guy will spend on getting prom-ready is now close to rivalling a girl. However, the ladies seem to be better prepared - we have seen an increase in occasionwear sales since January whereas guys have been rushing in last minute to get ready for the big night.”
The department store has also seen an increase in sales of male grooming products, treatments and even eyebrow threading in recent weeks. In addition, the rate of men coming in for spray tans has doubled in the last month alone.
Watson continued: “Budding prom kings want to achieve a polished, groomed look and are looking to celebrities such as David Beckham and Daniel Craig for heir ‘promspiration’.”
Email this article to a friend
You need to be logged in to use this feature.
Please log in here