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Boux Avenue appoints Zoe Price-Smith as brand and product director

Lingerie retailer Boux Avenue has strengthened its management team by hiring Zoe Price-Smith as brand and product director as it looks ahead to future growth.

FASHION

Boux Avenue appoints Zoe Price-Smith as brand and product director

Lingerie retailer Boux Avenue has strengthened its management team by hiring Zoe Price-Smith as brand and product director as it looks ahead to future growth.

Price-Smith has been working as global design director for lingerie retailer Hunkemoller for the past seven years. Her previous experience also includes stints as head of design at both Fat Face and Crew Clothing, as well as consulting roles for House of Fraser and Marks & Spencer.

The appointment follows the recent hiring of Michael Kerr as Boux Avenue chief executive.

Boux Avenue chairman Theo Paphitis said: “Zoe has over twenty years of international fashion retail experience and her unique understanding of building brand identities and product, alongside Michael, will drive Boux Avenue forward to further success and enable it be recognised as the go-to lingerie and nightwear brand in the marketplace.”

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