Borderlinx gives Canadian Visa customers access to US market
Borderlinx is working with Visa to give its cardholders the chance to easily purchase goods online from US retailers.Borderlinx provides shoppers with a US address and shipping services to make previously hard to access US stores as easy to shop from as their local retailers. Canada is the first country to benefi t from the agreement with Visa, with roll-out to new countries planned for later this year.
Visa cardholders will benefit from free registration to the Borderlinx service as well as an exclusive 15% saving on Borderlinx shipping costs until the end of 2009.
With Canadian families predicted to spend an average of $600 online before Labour Day (September 7)*, access to US shops comes at a good time as consumers go online to search for bargains.
Based on recent research conducted for Visa by The Research House, shoppers cited variety as the main reason for wanting to shop from US stores (37%) with price being the other leading factor (34%). To make shopping decisions easier, Borderlinx provides a calculator to estimate the total cost prior to purchase including taxes, duties, currency conversion and shipment costs to Canada. Using the Borderlinx service, online shoppers can consolidate purchases from multiple US stores into one shipment to further reduce costs.
David Spottiswood, CEO of Borderlinx says: “This agreement with Visa is extremely important, providing Canadian online shoppers with an easy and cost-effective way of accessing US retailers. Giving shoppers the chance to buy the things they really want at a good price is important at any time, but especially in the current economic climate and with such important holidays coming up.”
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