Boots unveils new look and feel for pharmacies
Boots, the pharmacy-led health and beauty retailer, has today unveiled a new look and feel for its pharmacies to help support its new condition-led pharmacy approach.
The move comes following a Boots funded report by the UCL School of Pharmacy which showed that supporting people to manage their health and wellbeing throughout their life should be a central aim of modern healthcare.
The retailer is upgrading the current ‘look and feel’ of the pharmacy area across its entire store portfolio and online. Starting this month, new designs and iconography are being introduced to make it easier for customers to find and access healthcare and pharmacy services. Boots said that new easy-to-understand icons and language, will give a brighter, sharper and more dynamic way of communicating healthcare and pharmacy products and services.
In addition, an in-store revamp will make the pharmacies more visible with new fixtures and fittings. Consultation rooms are also being updated with a more inviting feel to inspire better conversations between pharmacists and customers.
Elizabeth Fagan, marketing director, Boots UK, said: "This new condition-led approach will be reflected through all our marketing channels, in our stores, and most importantly through the great healthcare teams we have in store. We believe that Boots UK can, with the combination of new and enhanced services, and a new look and feel, inspire customers to feel more in control of the management of their health."
As part of the new condition-led pharmacy approach, Boots is also launching a new Diabetes Information Service.
The service, which will be available in store from 30 May, will provide a support pack containing information and advice on living with diabetes. Boots said its pharmacists have also been trained as part of their Continuing Professional Development on how to offer bespoke support to customers in the management of diabetes.
Peter Bainbridge, director of pharmacy service at Boots, said: "There are currently 2.9 million people affected by Type 2 diabetes in the UK, with a further estimated 850, 000 people currently undiagnosed2. Boots UK is launching a new diabetes information service aimed at helping those with Type 2 diabetes manage their condition effectively.
"We know that our customers want to have healthier and happier lives and Boots UK is making this easier by giving people access to the right services, information and products to inspire them to feel in control of their health."
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