Boots personalises offers for customers at the till
The company now offers customers personalised promotions at the point of purchase to drive loyalty programme.
Over 350,000 customers have experienced targeted messages at Boots stores nationwide (around 2,500) with over six million customers receiving personalised offers in the form of a voucher, generated at the till.
Elizabeth Fagan, Marketing Director of Boots UK, said, “We know our customers love the value that Boots provides, but they also want offers and promotions to be more relevant to them as an individual”.
Boots UK believes that investment in this technology, which will reach each of the 16.8 million active Advantage Card holders, will help to shape a new future in the delivery of personalised customer care.
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