THE RETAIL BULLETIN - The home of retail news
Lest we forget
HOME
RETAIL NEWS
RETAIL EVENTS
Fashion
Department Stores
Shopping Centres & Retail Parks
Home & DIY
Electricals
Health & Beauty
General Merchandise
Entertainment
Sports & Leisure
Retail Solutions
Food & Drink
Interviews
RETAIL INSIGHTS
RETAIL SOLUTIONS
ABOUT US
CONTACT US
SUBSCRIBE FOR FREE
HOME  |  BRANDS
Boots offers Advantage Card holders personalised promotions at point of purchase

Health and beauty products retailer Boots UK has launched a new benefit within its Advantage Card loyalty programme which offers customers personalised promotions at point of purchase.

BRANDS

Boots offers Advantage Card holders personalised promotions at point of purchase

Health and beauty products retailer Boots UK has launched a new benefit within its Advantage Card loyalty programme which offers customers personalised promotions at point of purchase.

Following the deployment of new technology across stores nationwide, Boots says 350,000 of its loyalty card customers are now receiving targeted messages from the retailer. In addition, six million customers are receiving personalised offers in the form of a voucher generated at the till which gives access to money saving deals. 

Elizabeth Fagan, marketing director of Boots UK, explained: “We know our customers love the value that Boots provides, but they also want offers and promotions to be more relevant to them as an individual. Whether they are accumulating points for a special treat, or using their points for a little indulgence once in a while, the Boots Advantage Card is getting more personal for them.”
 
Boots has 16.8 million active Advantage Card holders within its loyalty programme.
 
 

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News

RETAIL EVENTS

The Retail Design Seminar 2018
The Retail Design Seminar 2018
14 November 2018
The Cavendish Conference Centre
The Retail Design Seminar 2018
Omnichannel Futures Conference 2019
Omnichannel Futures Conference 2019
6 February 2019
Cavendish Conference Centre, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy
Customer Engagement Conference 2019
Customer Engagement Conference 2019
5 June 2019
Cavendish Conference Centre, London W1
The 10th Annual Retail Customer Engagement Summit
AI in Retail Conference 2019
AI in Retail Conference 2019
18 September 2019
Cavendish Conference Center, 22 Duchess Mews, London W1G 9DT
Retail marketing is changing pace rapidly by making communication across all platforms personalised, relevant, efficient, and helpful. AI not only helps shoppers find a perfect product but also pre-empts the shopping behaviour and speeds up payment.
The HR Summit 2019
The HR Summit 2019
Tuesday 8 October 2019
The Cavendish Conference Centre, London W1
The 11th HR Summit 2019, The Cavendish Conference Centre, London W1, 8 October 2019