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Boots issues apology for competition blunder

Health and beauty products retailer Boots has issued an apology after it mistakenly sent its customers an email saying that they had won a holiday as part of a competition.

GENERAL MERCHANDISE

Boots issues apology for competition blunder

Health and beauty products retailer Boots has issued an apology after it mistakenly sent its customers an email saying that they had won a holiday as part of a competition.

The email said: "Congratulations valued customer, you won! You are the lucky winner of a trip for two to Barcelona."

Customers who received the congratulatory email began sharing their good news almost immediately via social media channels but the celebration was short-lived when they realised that all 9,000 entrants had been sent the message in error.

Boots was forced to send a second email a few hours later to notify the entrants of its mistake.

By way of an apology, the retailer is offering a second opportunity to win a trip to Barcelona and is also giving all disappointed customers £10 worth of Boots Advantage Card points.

Mark Taylor, head of customer support centre at Boots UK, said: "We can confirm that unfortunately an email was sent in error by one of our suppliers informing some of our customers that they had won a competition.

"Boots UK always aims to offer exciting competitions and money can’t buy experiences and we are truly sorry for any upset that has been caused by this mistake."

 


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