THE RETAIL BULLETIN - The home of retail news
HOME
RETAIL NEWS
RETAIL EVENTS
Fashion
Department Stores
Shopping Centres & Retail Parks
Home & DIY
Electricals
Health & Beauty
General Merchandise
Entertainment
Sports & Leisure
Retail Solutions
Food & Drink
Interviews
RETAIL INSIGHTS
RETAIL SOLUTIONS
ABOUT US
CONTACT US
SUBSCRIBE FOR FREE
Boots issues apology for competition blunder

Health and beauty products retailer Boots has issued an apology after it mistakenly sent its customers an email saying that they had won a holiday as part of a competition.

GENERAL MERCHANDISE

Boots issues apology for competition blunder

Health and beauty products retailer Boots has issued an apology after it mistakenly sent its customers an email saying that they had won a holiday as part of a competition.

The email said: "Congratulations valued customer, you won! You are the lucky winner of a trip for two to Barcelona."

Customers who received the congratulatory email began sharing their good news almost immediately via social media channels but the celebration was short-lived when they realised that all 9,000 entrants had been sent the message in error.

Boots was forced to send a second email a few hours later to notify the entrants of its mistake.

By way of an apology, the retailer is offering a second opportunity to win a trip to Barcelona and is also giving all disappointed customers £10 worth of Boots Advantage Card points.

Mark Taylor, head of customer support centre at Boots UK, said: "We can confirm that unfortunately an email was sent in error by one of our suppliers informing some of our customers that they had won a competition.

"Boots UK always aims to offer exciting competitions and money can’t buy experiences and we are truly sorry for any upset that has been caused by this mistake."

 


Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News

RETAIL EVENTS

Omnichannel Futures Conference 2019
Omnichannel Futures Conference 2019
6 February 2019
Cavendish Conference Centre, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy
Customer Engagement Conference 2019
Customer Engagement Conference 2019
5 June 2019
Cavendish Conference Centre, London W1
The 10th Annual Retail Customer Engagement Summit
The HR Summit 2019
The HR Summit 2019
Tuesday 8 October 2019
The Cavendish Conference Centre, London W1
The 11th HR Summit 2019, The Cavendish Conference Centre, London W1, 8 October 2019
AI in Retail Conference 2019
AI in Retail Conference 2019
16 October 2019
Cavendish Conference Center, 22 Duchess Mews, London W1G 9DT
Digitally native competitors and demanding customers are forcing a new perspective in retail. AI and machine learning can help you step up to the challenges; and some ‘small and beautiful’ solutions can increase your conversion rates within just a few weeks.
Payment Roundtable 2019
Payment Roundtable 2019
6 February 2019
The Cavendish Conference Centre, 22 Duchess Mews, London W1G 9DT
The Retail Bulletin Payment Roundtable will raise debate and discussion centred on but not exclusive to improving the in-store payment process