Booths celebrates record £10m Christmas sales
Christmas week saw sales reach a record £10 million as like-for-like sales in the festive three week trading period rose by 2.6%.
Booths chief executive Chris Dee said: “Customers have always sought out the finest quality food and drink at Christmas and this year is no exception. Booths’ reputation for finding specialist products made by local and artisan suppliers means we come into our own in the festive period.”
During the period champagne sales saw an uplift of 28% while sales of port, craft ales and artisan gin rose by 12%, 29% and 30% respectively. Salmon sales climbed by 126%.
Booths’ Great Northern Christmas Book again proved a success and helped home delivery and click and collect sales to increase by 6.9%.
New lines included “The Great Christmas Dinner” which featured everything needed to get lunch for eight on the table for a price of £100.
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