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Booker online shop empowers small shopkeepers

Cash and Carry business Booker has continued to grow its internet business at a rapid rate, which has helped its small-business customers to more efficiently run their operations and compete better with the major supermarkets. By Glynn Davis

OMNICHANNEL

Booker online shop empowers small shopkeepers

Cash and Carry business Booker has continued to grow its internet business at a rapid rate, which has helped its small-business customers to more efficiently run their operations and compete better with the major supermarkets. By Glynn Davis

Speaking at the IGD Convention 2009 this week in London Charles Wilson, chief executive officer of Booker, highlighted that the company’s online store is forecast to clock-up sales of £330 million this year, which compares with £155 million last year and a mere £15 million in 2005.

 This impressive growth is evidence of how receptive Booker’s customers have been to ordering their goods over the internet. Wilson suggests: “The internet changes the way small companies operate. Large businesses have had the upper-hand in the past but the internet has changed this. There is now much better price visibility and better service as a result.”

These online sales have helped Booker ring-up increasing group sales and profits with Wilson revealing that the company could only deliver a disappointing sales decline of 6.1 per cent in the six months to September 2005 whereas the half-year to September 2009 has shown sales up by 7.7 per cent. This has helped earnings before interest and tax to grow from £8 million to £35 million during the respective periods.

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