Boohoo.com launches in New Zealand
Boohoo has launched a bespoke site for the country which offers 8,000 fashion-forward styles for both men and women..
Established in 2006, Boohoo says it has experienced 137% growth year to date. In addition to the UK, Boohoo ships its products to customers in the United States and Australia.
Commenting on the launch into the country joint chief executive Carol Kane said: "We have observed a shift in consumer buying habits and like everyone in this market, we are always trying to stay up to date with the rate in which global ecommerce is changing. We have ambitious growth plans but the core of our business has always been to provide the seasons latest looks to women, whilst still delivering incredible value, so its common sense to make the purchasing process as easy as possible for our foreign customers."
The launch of Boohoo.com in New Zealand follows a recent survey from Nielsen New Zealand, which shows the country now has more than 1.6 million regular online shoppers.
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