Boohoo launches collection with Paris Hilton
The retailer has hosted an exclusive launch party in Paris that featured a DJ set by Hilton herself and a live performance by US rapper Ja Rule.
Hilton has co-designed a 70-piece collection with the retailer that includes a range of ready-to-wear and swim items that reflect her favourite trends and fashion moments since the turn of the new millennium. The clothing features animal prints, slinky metallics, slogan pieces and palm prints inspired by her home town of Beverly Hills. Items are all priced under £35.
Carol Kane, chief executive and co-founder of Bboohoo.com, said: “We’re excited to celebrate our latest global partnership with American celebrity, Paris Hilton. Paris is everything the boohoo girl is and we can’t wait to have her on board with us for summer. Shot in her hometown of Beverly Hills, Los Angeles, the campaign embodies all the fabulous trends from the early 2000s that Paris Hilton is best known for, giving a nod to her own style that we think our customers will really love.”
Other attendees at the launch party included the likes of Norman Thavaud, Malika Menard, Slimane, Rayane Bensetti Tony Saint Laurent, Brahim Zaibat and Singuila.
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