Bond Street launches heritage inspired illuminations
To provide a source of inspiration for the new festive illuminations, New West End Company’s Bond Street Development Group delved deep into the archives to explore the heritage of the street.
It found that Bond Street was the favourite haunt of ‘The Bond Street Loungers’ in the late 1700s. These were dapper men who promenaded the street and became the early ‘fashionistas’ or ‘peacocks’ of their day. The scheme has been dedicated to the gentlemen of this era, with over a quarter of a million elegant LED lamps displayed as white peacocks.
The display is expected to be viewed by over 10 million visitors from more than 100 international countries in the next seven weeks.
To support the design decision for the scheme, Bond Street’s managing director, Beverley Aspinall, recruited a panel of experts from brands such as Asprey, Cartier, Charbonnel et Walker, The Fine Art Society and Fenwick.
Aspinall said: "The Bond Street Illuminations reflect back to the first time that the street was liveried in one scheme which was supported and established by the Bond Street brands. In 1911, brands came together to fund a £1,800 scheme for the Coronation of King George V. I'm delighted to have brought a number of these brands together to recreate the lighting committee and deliver an outstanding Illuminations scheme for 2014."
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