THE RETAIL BULLETIN - The home of retail news
HOME
RETAIL NEWS
RETAIL EVENTS
Fashion
Department Stores
Shopping Centres & Retail Parks
Home & DIY
Electricals
Health & Beauty
General Merchandise
Entertainment
Sports & Leisure
Retail Solutions
Food & Drink
Interviews
RETAIL INSIGHTS
RETAIL SOLUTIONS
ABOUT US
CONTACT US
SUBSCRIBE FOR FREE
Bond Street launches heritage inspired illuminations

London’s Bond Street hosted a spectacular illumination display last week as it celebrated the street's colourful history with a new £1 million lights scheme.

GENERAL MERCHANDISE

Bond Street launches heritage inspired illuminations

London’s Bond Street hosted a spectacular illumination display last week as it celebrated the street's colourful history with a new £1 million lights scheme.

To provide a source of inspiration for the new festive illuminations, New West End Company’s Bond Street Development Group delved deep into the archives to explore the heritage of the street.

It found that Bond Street was the favourite haunt of ‘The Bond Street Loungers’ in the late 1700s. These were dapper men who promenaded the street and became the early ‘fashionistas’ or ‘peacocks’ of their day.  The scheme has been dedicated to the gentlemen of this era, with over a quarter of a million elegant LED lamps displayed as white peacocks.

The display is expected to be viewed by over 10 million visitors from more than 100 international countries in the next seven weeks.

To support the design decision for the scheme, Bond Street’s managing director, Beverley Aspinall, recruited a panel of experts from brands such as Asprey, Cartier, Charbonnel et Walker, The Fine Art Society and Fenwick.

Aspinall said: "The Bond Street Illuminations reflect back to the first time that the street was liveried in one scheme which was supported and established by the Bond Street brands. In 1911, brands came together to fund a £1,800 scheme for the Coronation of King George V. I'm delighted to have brought a number of these brands together to recreate the lighting committee and deliver an outstanding Illuminations scheme for 2014."

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News

RETAIL EVENTS

Omnichannel Futures Conference 2019
Omnichannel Futures Conference 2019
6 February 2019
Cavendish Conference Centre, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy
Customer Engagement Conference 2019
Customer Engagement Conference 2019
5 June 2019
Cavendish Conference Centre, London W1
The 10th Annual Retail Customer Engagement Summit
The HR Summit 2019
The HR Summit 2019
Tuesday 8 October 2019
The Cavendish Conference Centre, London W1
The 11th HR Summit 2019, The Cavendish Conference Centre, London W1, 8 October 2019
AI in Retail Conference 2019
AI in Retail Conference 2019
16 October 2019
Cavendish Conference Center, 22 Duchess Mews, London W1G 9DT
Digitally native competitors and demanding customers are forcing a new perspective in retail. AI and machine learning can help you step up to the challenges; and some ‘small and beautiful’ solutions can increase your conversion rates within just a few weeks.
Payment Roundtable 2019
Payment Roundtable 2019
6 February 2019
The Cavendish Conference Centre, 22 Duchess Mews, London W1G 9DT
The Retail Bulletin Payment Roundtable will raise debate and discussion centred on but not exclusive to improving the in-store payment process