Boden to open pop-up shop in Birmingham's Bullring
Boden, the online and catalogue fashion retailer, is to open a pop up shop in Birminghams Bullring shopping centre.
The shop will be open seven days a week from 31 August until Christmas and will showcase the brand’s full autumn/winter range.
Boden’s UK marketing director Richard Bell said: "The Bullring has a real buzz that’s perfect for our brand in 2012. In a year when the Diamond Jubilee and the Olympics are celebrating the best of British, we wanted to give new customers the chance to discover versatile, everyday clothes with a uniquely British flavour – right on their doorstep."
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