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Boden to open bricks-and-mortar store

Online fashion retailer Boden is to open a physical store at London’s Duke of York Square.

FASHION

Boden to open bricks-and-mortar store

Online fashion retailer Boden is to open a physical store at London’s Duke of York Square.

The 1,821 square foot shop will offer Boden adult ranges as well as special collections such as Boden Icons and Mini Boden for children.

Boden founder and creative director Johnnie Boden said: “I’m so excited to be going into retail. This is a new chapter for Boden. At last our customers will be able to see the brand in all its glory. I would like the shop to feel like you’re walking into my home.”

Due to open in October, the store will be part of a line-up that includes Cos, Joseph, Trilogy, Whistles, Monica Vinader and Zara.

Hugh Seaborn, chief executive of Cadogan, said: “The Boden brand has so much personality and is an ideal fit for Duke of York Square - we’re delighted that they have chosen Chelsea for their first physical UK store.”

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