GENERAL MERCHANDISE NEWS
Boden appoints director of digital experience
31 May, 2016 | by Retail Bulletin
Lifestyle clothing brand Boden has appointed former Ralph Lauren executive Phil Lewis as its new director of digital experience.
Lewis had worked as senior director of product management and ecommerce for Asia Pacific at Ralph Lauren from 2013. Prior to that he was a managing consultant at IMB, firstly in Australia and then in Hong Kong.
Boden brand director Penny Herriman said: “We are looking forward to welcoming Phil to Boden. We put the brand at the heart of everything we do, and that includes the digital experience.
“We aim to provide the customer with a brilliant brand experience at every point and this new appointment will further strengthen this area of our business.”
