BMW opens pop-up shop at Glasgow's Silverburn
Opening for eight weeks, the Harry Fairbairn BMW pop-up features a BMW ‘Discovery Bar’ where visitors can personalise a car to their liking via an iPad using the’ Virtual Product Presenter’.
The pop-up also includes digital lecterns beside each car with detailed information on the specific make, as well personal consultation booths and a BMW Postcard Wall where visitors can take away cards for the vehicles that interest them.
Throughout the eight weeks visitors will have the chance to experience a variety of models including the brand new BMW X4, BMW 4 Series Gran Coupe, BMW 2 Series and the M4 Coupe. The electric BMW i3 and the futuristic BMW i8 will also feature at the pop-up.
BMW franchise manager Sandy Edward said: “The pop-up shop is a modern retailing concept that brings a fresh and exciting way of showcasing the ever expanding BMW family to new customers. The pop-up shop is an excellent way to reach out to new customers that might not necessarily visit a BMW dealership and we hope that visitors to the pop-up will enjoy the range of BMW technology and activities on site.”
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