THE RETAIL BULLETIN - The home of retail news
HOME
RETAIL NEWS
RETAIL EVENTS
Fashion
Department Stores
Shopping Centres & Retail Parks
Home & DIY
Electricals
Health & Beauty
General Merchandise
Entertainment
Sports & Leisure
The Papers
Retail Solutions
Food & Drink
Interviews
Property
RETAIL INSIGHTS
RETAIL SOLUTIONS
ABOUT US
CONTACT US
SUBSCRIBE FOR FREE
BMW opens pop-up shop at Glasgow's Silverburn

BMW has launched a pop-up shop at the Silverburn shopping centre in Glasgow to showcase over ten of the carmakerÂ’s elite models.

GENERAL MERCHANDISE

BMW opens pop-up shop at Glasgow's Silverburn

BMW has launched a pop-up shop at the Silverburn shopping centre in Glasgow to showcase over ten of the carmakerÂ’s elite models.

Opening for eight weeks, the Harry Fairbairn BMW pop-up features a BMW ‘Discovery Bar’ where visitors can personalise a car to their liking via an iPad using the’ Virtual Product Presenter’.

The pop-up also includes digital lecterns beside each car with detailed information on the specific make, as well personal consultation booths and a BMW Postcard Wall where visitors can take away cards for the vehicles that interest them.

Throughout the eight weeks visitors will have the chance to experience a variety of models including the brand new BMW X4, BMW 4 Series Gran Coupe, BMW 2 Series and the M4 Coupe. The electric BMW i3 and the futuristic BMW i8 will also feature at the pop-up.  

BMW franchise manager Sandy Edward said: “The pop-up shop is a modern retailing concept that brings a fresh and exciting way of showcasing the ever expanding BMW family to new customers.  The pop-up shop is an excellent way to reach out to new customers that might not necessarily visit a BMW dealership and we hope that visitors to the pop-up will enjoy the range of BMW technology and activities on site.”  

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News

RETAIL EVENTS

Customer Engagement Conference 2019
Customer Engagement Conference 2019
5 June 2019
Cavendish Conference Centre, London W1
The 10th Annual Retail Customer Engagement Conference
The HR Summit 2019
The HR Summit 2019
8 October 2019
Hallam Conference Centre, London W1W 6JJ
The 11th HR Summit 2019, Hallam Conference Centre, 44 Hallam St, Marylebone, London W1W 6JJ
AI in Retail Conference 2019
AI in Retail Conference 2019
16 October 2019
Cavendish Conference Center, London W1G 9DT
Digitally native competitors and demanding customers are forcing a new perspective in retail. AI and machine learning can help you step up to the challenges; and some ‘small and beautiful’ solutions can increase your conversion rates within just a few weeks.
Omnichannel Futures Conference 2020
Omnichannel Futures Conference 2020
5 February 2020
Cavendish Conference Centre, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy