THE RETAIL BULLETIN - The home of retail news
Lest we forget
HOME
RETAIL NEWS
RETAIL EVENTS
Fashion
Department Stores
Shopping Centres & Retail Parks
Home & DIY
Electricals
Health & Beauty
General Merchandise
Entertainment
Sports & Leisure
Retail Solutions
Food & Drink
Interviews
RETAIL INSIGHTS
RETAIL SOLUTIONS
ABOUT US
CONTACT US
SUBSCRIBE FOR FREE
HOME  |  BRANDS
Bluewater to launch Christmas advertising campaign

The Bluewater shopping centre in Kent is to launch a new advertising campaign for the festive season.

BRANDS

Bluewater to launch Christmas advertising campaign

The Bluewater shopping centre in Kent is to launch a new advertising campaign for the festive season.

Working with creative communications agency 23red, the shopping centre will run a  Christmas campaign across video-on-demand, radio, outdoor, online and press which aims to reconnect adults with the excitement of Christmas by encouraging visitors to ‘experience the magic the little you once knew’.

The campaign features characters styled as toys from the Nutcracker Suite ballet but with a contemporary twist: the Christmas characters - a toy soldier and ballerina - are real people dressed in the style of the traditional Nutcracker story, finished off with Nike high tops and red Dr Martens boots. Meanwhile, the backing track is a modern version of Tchaikovsky’s ‘Dance of the Sugar Plum Fairy’.

The campaign is designed to inform visitors about the range of shops, free parking, late night shopping and special festive events taking place at the shopping centre.

Sean Kinmont, creative director at 23red, said: "We’ve loved working with Bluewater on this playful Christmas campaign. It reinforces the message that Christmas shopping at Bluewater is a magical experience."

The integrated campaign launches on 5 November.
 

 

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News

RETAIL EVENTS

The Retail Design Seminar 2018
The Retail Design Seminar 2018
14 November 2018
The Cavendish Conference Centre
The Retail Design Seminar 2018
Omnichannel Futures Conference 2019
Omnichannel Futures Conference 2019
6 February 2019
Cavendish Conference Centre, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy
Customer Engagement Conference 2019
Customer Engagement Conference 2019
5 June 2019
Cavendish Conference Centre, London W1
The 10th Annual Retail Customer Engagement Summit
AI in Retail Conference 2019
AI in Retail Conference 2019
18 September 2019
Cavendish Conference Center, 22 Duchess Mews, London W1G 9DT
Retail marketing is changing pace rapidly by making communication across all platforms personalised, relevant, efficient, and helpful. AI not only helps shoppers find a perfect product but also pre-empts the shopping behaviour and speeds up payment.
The HR Summit 2019
The HR Summit 2019
Tuesday 8 October 2019
The Cavendish Conference Centre, London W1
The 11th HR Summit 2019, The Cavendish Conference Centre, London W1, 8 October 2019
Fix The Dinosaur Roundtable 2018
Fix The Dinosaur Roundtable 2018
19 October 2018
The Euston Suite, The Hallam, 44 Hallam St, London W1W 6JJ
A Masterclass in IBMi Legacy Issues