THE RETAIL BULLETIN - The home of retail news
HOME
RETAIL NEWS
RETAIL EVENTS
Fashion
Department Stores
Shopping Centres & Retail Parks
Home & DIY
Electricals
Health & Beauty
General Merchandise
Entertainment
Sports & Leisure
Retail Solutions
Food & Drink
RETAIL INSIGHTS
RETAIL SOLUTIONS
ABOUT US
CONTACT US
SUBSCRIBE FOR FREE

HOME  |  BRANDS
Bluewater to launch Christmas advertising campaign

The Bluewater shopping centre in Kent is to launch a new advertising campaign for the festive season.

BRANDS

Bluewater to launch Christmas advertising campaign

Working with creative communications agency 23red, the shopping centre will run a  Christmas campaign across video-on-demand, radio, outdoor, online and press which aims to reconnect adults with the excitement of Christmas by encouraging visitors to ‘experience the magic the little you once knew’.

The campaign features characters styled as toys from the Nutcracker Suite ballet but with a contemporary twist: the Christmas characters - a toy soldier and ballerina - are real people dressed in the style of the traditional Nutcracker story, finished off with Nike high tops and red Dr Martens boots. Meanwhile, the backing track is a modern version of Tchaikovsky’s ‘Dance of the Sugar Plum Fairy’.

The campaign is designed to inform visitors about the range of shops, free parking, late night shopping and special festive events taking place at the shopping centre.

Sean Kinmont, creative director at 23red, said: "We’ve loved working with Bluewater on this playful Christmas campaign. It reinforces the message that Christmas shopping at Bluewater is a magical experience."

The integrated campaign launches on 5 November.
 

 

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News

RETAIL EVENTS

Retail Human Resources Summit
Retail Human Resources Summit
Wednesday 3 October 2018
The Cavendish Conference Centre, London W1
The 10th HR Summit 2018, The Cavendish Conference Centre, London W1, 3rd October 2018
The Retail Design Summit 2018
The Retail Design Summit 2018
14 November 2018
The Cavendish Conference Centre
The Retail Design Summit 2018
Omnichannel Futures Conference 2019
Omnichannel Futures Conference 2019
6 February 2019
Cavendish Conference Centre, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy
Customer Engagement Conference 2019
Customer Engagement Conference 2019
5 June 2019
Cavendish Conference Centre, London W1
The 10th Annual Retail Customer Engagement Summit
National Minimum Wage Breakfast Briefing
National Minimum Wage Breakfast Briefing
20 September 2018
6th Floor 1, St. Martin's Le Grand London, EC1A 4AS
National Minimum Wage Breakfast Briefing