Bluewater launches Christmas advertising campaign
Featuring a wide-eyed six-year-old girl as the star of the show along with a CGI incarnation of Bluewater's iconic illuminated reindeer, the campaign encourages people to leave their adult selves behind to see Christmas through the eyes of a child.
Devised by creative agency 23red, the campaign for the retail and leisure destination will run across TV, press, digital, out of home, point-of-sale, and various in-mall media touch points.
David Wilkinson, head of marketing at Bluewater, said: “For so many consumers across London and the South East, Bluewater is their favourite destination at Christmas, not just for shopping, but to spend time with friends and family. Our new campaign reflects this, inspiring guests to experience the magic of Bluewater with the help of our iconic reindeer.
“With the combination of our unique offer, environment and experience, supported by this very innovative targeted campaign that takes advantage of a number of new digital communication tools, we are confident this is going to be a very strong Christmas for Bluewater.”
Bluewater’s Christmas experience will also include its popular Winter Wonderland with ice rink, snow slide and Santa’s ice palace grotto.
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