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Bluewater beckons Breitling boutique

Breitling, the Swiss technical watch brand, is to open a new a 1,583 square foot boutique store at Bluewater.

GENERAL MERCHANDISE

Bluewater beckons Breitling boutique

Breitling, the Swiss technical watch brand, is to open a new a 1,583 square foot boutique store at Bluewater.

Due to launch in the autumn on Bluewater’s upper Rose Gallery, the store will be the first of its kind to be managed by Aurum Holdings, the parent company of the Goldsmiths, Mappin and Webb and Watches of Switzerland fascias.

The boutique will stock Breitling’s full range, including its Navitimer, Transocean and Professional models, as well as the exclusive Breitling for Bentley collection. It will also offer servicing facilities for new and existing owners.

Ruth Benford, executive marketing director at Aurum Holdings, said: "Bluewater is a premium location highly regarded by affluent consumers. Consequently, it has a track record of delivering exceptional levels of sales of luxury watches and jewellery, which we have seen with our own brands, Goldsmiths and Mappin and Webb, making Bluewater the perfect location for a Breitling boutique."

The announcement follows consistently strong jewellery sales at Land Securities operated Bluewater, with a 21% year-to-date increase, driven largely by premium watch brands and high-end jewellery.

Russell Loveland, portfolio director at Land Securities, said: "Breitling is a very strong addition to Bluewater’s premium offer.  They join Montblanc and Jo Malone as another key Bond Street retailer to select Bluewater as a complementary location for their brand."

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