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Blaiz chooses London's King's Road for first store

Blaiz, the online Latin American fashion retailer, is to open a permanent shop on London’s King’s Road. The move follows the success of the brand’s pop-up stores at the same location.

FASHION

Blaiz chooses London's King's Road for first store

Blaiz, the online Latin American fashion retailer, is to open a permanent shop on London’s King’s Road. The move follows the success of the brand’s pop-up stores at the same location.

Spanning 2,485 square feet, the boutique will launch in February and will be the brand's first permanent physical store.

Blaiz founder Stephanie Margaronis Mordehachvili said: “The international feel of our brand is a perfect match for the diverse nationalities that the King’s Road attracts. Furthermore, we will be debuting certain South American inspired experiences in-store, so that our customers have the complete Blaiz experience.”

The shop will offer South American inspired fashion, swimwear, accessories and jewellery.

The news follows the recent announcement that Designers Guild is to upsize its current showroom on King’s Road which is part of the Sloane Stanley Estate. Blaiz will also be joined by Ella Di Rocco, a new luxury wellness spa, which will be opening later this year on Fulham Road.

Hannah Grievson, commercial property manager at Sloane Stanley Estate, said: “Blaiz is a very exciting permanent addition to our tenant mix as we consistently look for exciting designers and entrepreneurs that will add to our distinct and vibrant offer. As a reputable brand that has caught the eye of the fashion world, Blaiz appeals to the King’s Road shoppers who flock here for a premium fashion experience and to enjoy the best of Chelsea.”

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