Birmingham's Mailbox to welcome Ribble Cycles
Opening in early 2017, Ribble will join the Mailbox’s line-up of premium lifestyle brands on Level One.
Ribble designs and builds its cycles in the UK and also sells clothing and accessories.
Melanie Taylor, head of retail relations at Milligan, joint owners of the Mailbox, said: “Level One of the Mailbox is fast becoming a destination for premium home and lifestyle retailers and Ribble will be a very welcome addition.
“2016 has been a fantastic year for the Mailbox and 2017 is set to be even more exciting with the launch of the Mailbox app and new store openings.”
This latest signing comes hot on the heels of Tom’s Kitchen, the restaurant and bar by chef Tom Aikens which is set to open in time for Christmas.
Retailers at The Mailbox include Harvey Nichols, Tommy Hilfiger, Calvin Klein Underwear, BOSS, Armani Collezioni, Daniel Footwear, Paul Smith, LK Bennett and Gieves and Hawkes. The scheme also includes an Everyman Cinema, Malmaison, AC Hotels and a range of canalside bars and restaurants.
Mailbox's new app will allow customers to pre-book and pre-order food, access personalised promotions and experiences, book tickets for events and get the latest exclusive content from the shopping centre.
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