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Birmingham Christmas markets achieve record footfall

BirminghamÂ’s Christmas Markets welcomed a record-breaking number of visitors in 2014. Footfall reached an all-time high of 5.5 million to mark a rise of 1.2 million from two years ago.

GENERAL MERCHANDISE

Birmingham Christmas markets achieve record footfall

The increase in visitor numbers contributed to a record consumer spend of £397 million – nearly double the £201 million generated in 2012 when figures were last calculated. The city’s hotel trade also benefited, enjoying an average occupancy rate of 84% during the Christmas Markets period, up from 79% in 2012.

The markets attracted an audience from across Europe and formed the centrepiece of an extensive festive programme that took place across the region.

Councillor Ian Ward, deputy leader of Birmingham City Council, said: “These record-breaking visitor numbers demonstrate the quality and wide appeal of Birmingham’s Christmas Markets. Our extensive festive programme has drawn visitors from across the UK and Europe, all of whom have enjoyed the city’s retail and events offer, as well as the famous Birmingham welcome.

“The positive figures form an excellent base for 2015, which is set to be one of Birmingham’s most exciting periods in over a decade.”

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