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Bird food sales climb by 16% in garden centres in January

Garden centre sales of wild bird food and associated products increased by 16% in January compared with the same month in 2014 according to new figures released in The Garden Centre Association’s Barometer of Trade.

GENERAL MERCHANDISE

Bird food sales climb by 16% in garden centres in January

The association attributed the increase to garden birds needing more food in the colder January than the same month last year.

Will Armitage, chairman of the GCA, explained: “Birds require high energy, high fat foods during the cold winter weather to maintain their fat reserves so they can survive frosty nights and our BoT results show that kind-hearted people are certainly willing to help out their feathered friends by providing food for them.”

Sales of seeds and bulbs also performed well in January, rising by 12.5% year-on-year. Meanwhile, sales of garden sundries grew by 8.6%.

Alan Goold, partner at Henry Street Garden Centre in Arborfield, Reading, said: “Overall January sales are up with bird food leading the way due mainly to a drop in prices of the raw materials being passed onto the consumer.

“We also managed to sell through a lot of Christmas goods in a New Year sale, which enabled us to get out some new stock for spring and customers seem to be itching to see the new ranges of furniture coming out which are due to land in February so it does look as though people are more confident for the coming season.”

Clothing sales were also up in January and rose by 10.26% compared to January 2014.

William Blake, manager at St Peter’s Garden Centre in Worcester, said sales in the centre’s clothing department had surged by 64% over the last 12 months. He added: “We took the decision to introduce more ‘fashionable’ brands to the department and it has definitely paid off. In addition, we actively purchase ‘star buys’ for women and men for each month, which sell very well. These are normally well recognised leading brands, at promotional prices e.g. up to 50% off.

“A good percentage of our clothing sales come from impulse purchases, and therefore items priced below £20, £30 and £40 work particularly well.“  

 

 

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