Birchbox enjoys strong year
Beauty subscription box service Birchbox has said it will finish 2017 stronger than ever following the opening of its first UK pop-up store on London’s Carnaby Street and record Black Friday sales.
The Carnaby Street pop-up mirrors the brand’s permanent stores in New York and Paris and stocks 100 of Birchbox’s best-selling products. It also features a “Build Your Own Birchbox” offering where customers can build a bespoke box of products.
Birchbox enjoyed record online sales over this year’s Black Friday week, with self-subscription sales 93% higher this year than in 2016.
Savannah Sachs, managing director of Birchbox UK, said: “This has been such a strong year for us as a business and demonstrates why the UK is our fastest growing market globally. As a company, we are constantly looking for ways to disrupt and innovate the traditional beauty retail market and the strength of sales across the pop-up, on mobile, and over Black Friday show that we are delivering what our customers want.”
