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BHS.com launches first of two Christmas ranges

BHS.com has announced the launch of the first of its two Christmas ranges as part of a planned roll-out of new product ranges.

GENERAL MERCHANDISE

BHS.com launches first of two Christmas ranges

With BHS having re-launched in the UK in September as an online retailer, the company has now released its first Christmas range which includes textiles, bed linen, cushions, throws, decorative accessories, lanterns and candle holders.

The second range will be available from 21 October and will include Christmas hampers, gifts and home fragrances. These will be spread across three themes: Winter Wonderland, Alpine Retreat and Glam Christmas.

Later this month, BHS.com will also launch its kitchen and dining and fashion ranges.

David Anderson, managing director of BHS International, said: “We have had a great response to our relaunch in September and I’m really excited to now be rolling out the first of our Christmas ranges as we promised. Our famous Christmas hampers will be coming soon on the 21 October, and until then customers will be offered a fantastic range of textile products on top of our former best sellers currently on offer.

“As we continue roll-out new product ranges and ramp up our marketing activity, we are confident we can build further on our early success.”

In June 2016 BHS International, which was formed by The Al Mana Group, acquired BHS.com, the international franchise business, and the BHS brand.

The Al Mana Group operates in a number of sectors including retail, automotive, real estate, media and technology. It represents a range of high profile brands including Zara, Mango, Armani Exchange, United Colors of Benetton and Reebok.

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