Best Buy UK launches m-commerce site
Best Buy UK has launched a fully transactional m-commerce site which it claims is a first for the consumer electrical retail market.
The mobile site enables customers to access Best Buy’s full online store via their smartphones including the ability to browse by category or search the complete range of online products. Customers can also view all product descriptions and use the site’s product comparison feature.
The mobile site will offer the same online promotions as the main website as well as access to the Best Buy Reserve and Collect service and the retailer's full range of delivery options.
The site is compatible with Android and Apple smartphones, as well as the majority of Windows and Blackberry phones.
Best Buy predicts that over 10% of its online orders will come from mobile devices within the next two years.
Matt Kelleher, multichannel director for Best Buy UK, said: "We know that our customers are already accessing our website from their mobiles and with predictions that smartphones will overtake PCs as the most common web-access devices worldwide by 2013, it is vital that this next step in our multi-channel strategy supports our customers in the way they want to shop from us. We are seeing a rapid shift as people use their handsets to shop and believe mobile orders could be over 10% of our online sales in two years.
"With a dedicated mobile site, our customers can get their hands on the latest tech even faster. Mobile websites offer much more flexibility for shopping than apps, which is why we have chosen this platform as our first step into the mobile commerce journey."
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