THE RETAIL BULLETIN - The home of retail news
HOME
RETAIL NEWS
RETAIL EVENTS
Fashion
Department Stores
Shopping Centres & Retail Parks
Home & DIY
Electricals
Health & Beauty
General Merchandise
Entertainment
Sports & Leisure
Retail Solutions
Food & Drink
RETAIL INSIGHTS
RETAIL SOLUTIONS
ABOUT US
CONTACT US
SUBSCRIBE FOR FREE

HOME  |  BRANDS
Best Buy to sponsor NFL in UK

Technology and electricals retailer Best Buy UK is to become the Official Technology Retail Partner of the US National Football League in the UK.

BRANDS

Best Buy to sponsor NFL in UK

The sponsorship deal will see Best Buy support a series of events leading up to the game between the Chicago Bears and Tampa Bay Buccaneers to be played at Wembley on 23 October. The retailer will also receive rights across the entire NFL season which culminates in Super Bowl XLVI in February 2012.

Ian Boyton, sponsorship and events manager at Best Buy UK, said: “Best Buy and the NFL are both internationally recognised brands and share many values. Supporting our customers and their sports and entertainment interests has always been a focus so sponsorships such as this, as well as the partnership we have recently announced with Everton Football Club are something we are keen to do more of so we can offer our customers the best in entertainment.”

Best Buy UK has thirteen stores throughout the UK.

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News

RETAIL EVENTS

Retail Human Resources Summit
Retail Human Resources Summit
Wednesday 3 October 2018
The Cavendish Conference Centre, London W1
The 10th HR Summit 2018, The Cavendish Conference Centre, London W1, 3rd October 2018
The Retail Design Summit 2018
The Retail Design Summit 2018
14 November 2018
The Cavendish Conference Centre
The Retail Design Summit 2018
Omnichannel Futures Conference 2019
Omnichannel Futures Conference 2019
6 February 2019
Cavendish Conference Centre, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy
Customer Engagement Conference 2019
Customer Engagement Conference 2019
5 June 2019
Cavendish Conference Centre, London W1
The 10th Annual Retail Customer Engagement Summit
National Minimum Wage Breakfast Briefing
National Minimum Wage Breakfast Briefing
20 September 2018
6th Floor 1, St. Martin's Le Grand London, EC1A 4AS
National Minimum Wage Breakfast Briefing