Best Buy Europe rolls out multi-channel promotions technology
The move follows a successful trial in the UK at the group's Carphone Warehouse stores, which included offers such as ‘buy two get one free’ on
mobile phone and computer accessories.
The consumer electronics retailer is working with multi-channel expert
IVIS Group to implement its Sonetto technology. The technology will enable Best Buy to control customer promotions across all channels.
Luke Evans, head of programmes at BestBuy Europe said: “Because of the central system capability, we’re now able to run the same offers across Europe rather than being limited to country-wide promotions.
“Our store staff find it easier to push promotions - allowing us to provide
more to our customers while seeing a business benefit.”
Best Buy said it intends to roll IVIS Group’s technology out to three other territories - Germany, Sweden and Portugal. The retailer has 2,500 stores across the continent.
"It’s given us the ability to offer a wide range of promotions which we
couldn’t technically execute before,” Evans added. “We expect to realise
a return on our investment with IVIS Group within a year.”
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