THE RETAIL BULLETIN - The home of retail news
Department Stores
Shopping Centres & Retail Parks
Home & DIY
Health & Beauty
General Merchandise
Sports & Leisure
The Papers
Retail Solutions
Food & Drink
Berry Bros. & Rudd report record online sales

Berry Bros. & Rudd, has reported a 72% increase in online sales in 2011.


Berry Bros. & Rudd report record online sales

Berry Bros. & Rudd, has reported a 72% increase in online sales in 2011.

The 300 year old wine retailer and vintner to the Queen sold over £25 million worth of wine during the year through sales from its retail website and via Berrys' Broking Exchange.

The most substantial growth in online sales came from sales on Berrys' Broking Exchange (BBX), a vehicle for customers to sell and buy privately stored wines in Berrys’ UK bonded warehouse. Wines worth £13.2 million were sold on BBX throughout 2011 while achieved sales of £12 million.

Simon Berry, chairman of Berry Bros. & Rudd said: "Our retail site continues to perform well and is experiencing strong growth.
"However, the investment we have made in BBX is really paying off - with better-than-expected sales of wines.
"By creating, in effect, an eBay for fine wine, we feel we're potentially changing the way that collectors and investors trade fine wines and our customers have clearly embraced the new service."
He added: "Overall, our online sales figures this year are a clear demonstration that investment in content, fulfilment and distribution has paid off and we're forecasting continued growth particularly from international markets including the Far East."

The company invested heavily in social media throughout the year, with senior staff blogging and using Twitter extensively. These included family member David Berry Green and all five of Berrys’-employed Masters of Wine writing on Berrys’ Wine Blog or on Twitter. 

During 2011, the company recorded its biggest social media sale, with a customer ordering £20,000 worth of wine following sales director and Bordeaux buyer Simon Staples’ Twitter-based advice. The use of Twitter, Facebook and Berrys’ Wine Blog is estimated to have contributed to a substantial value of online sales during 2011.

Simon Berry said: "We recognised early that, if we were to take the internet seriously, we had to become in part a media and content business. 

"More recently, social media has allowed us to use our expertise to deliver quality advice and information about our wines online - and that has paid off. We nowregularly have people coming into our shops asking for wines they’ve seen recommended by the team on Twitter or on one of our blogs." 


Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News


Customer Engagement Conference 2019
Customer Engagement Conference 2019
5 June 2019
Cavendish Conference Centre, London W1
The 10th Annual Retail Customer Engagement Conference
The HR Summit 2019
The HR Summit 2019
8 October 2019
Hallam Conference Centre, London W1W 6JJ
The 11th HR Summit 2019, Hallam Conference Centre, 44 Hallam St, Marylebone, London W1W 6JJ
AI in Retail Conference 2019
AI in Retail Conference 2019
16 October 2019
Cavendish Conference Center, London W1G 9DT
Digitally native competitors and demanding customers are forcing a new perspective in retail. AI and machine learning can help you step up to the challenges; and some ‘small and beautiful’ solutions can increase your conversion rates within just a few weeks.
Omnichannel Futures Conference 2020
Omnichannel Futures Conference 2020
5 February 2020
Cavendish Conference Centre, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy