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Berry Bros. & Rudd appoints new buying director

Wine merchant Berry Bros. & Rudd has named Abi Hirshfeld as its new buying director.

FOOD & DRINK

Berry Bros. & Rudd appoints new buying director

Wine merchant Berry Bros. & Rudd has named Abi Hirshfeld as its new buying director.

Having worked in the wine industry for 17 years, she will join the business in January from Direct Wines where she currently holds the position of wine director.

In her new role, Hirshfeld will oversee all areas of the Berry Bros. & Rudd group of companies, including Fields Morris & Verdin. She will take overall responsibility for all buying and supplier management decisions except for fine wine buying, which will continue to be led by Max Lalondrelle. Mark Pardoe MW will continue in his current role of wine director.

Berry Bros. & Rudd chief executive Dan Jago said: “Berry Bros. & Rudd has a highly experienced team of buyers and under Abi’s direction we look forward to being able to develop and grow the industry-leading wine range with which we provide our customers.”

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