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Berghaus invests in new product and innovation team

Outdoor clothing brand Berghaus is to make a major investment in its product and innovation team as part of its long-term growth strategy.

SPORTS & LEISURE

Berghaus invests in new product and innovation team

Outdoor clothing brand Berghaus is to make a major investment in its product and innovation team as part of its long-term growth strategy.

This will include establishing a new ‘Sprint Team’ that will speed up the bringing of certain lines to the market, build on the brand’s Extrem range and expand its outdoor lifestyle offering. In addition, the brand will increase its focus on creating ground-breaking products for the specialist outdoor sector through Extrem.

Kev McFadyen, Berghaus brand director, said: “Berghaus has a truly phenomenal product heritage and this brand has always been a pioneer in our sector. We’re determined to be at the forefront of where outdoor product innovation goes next and this investment demonstrates our commitment to the industry.”

The plans include recruiting for 11 new roles that will be based across both Bergaus owner Pentland Brands’ north east head office in Sunderland and the global headquarters in London. The product and innovation team will be led by a head of category and a head of design. 

While applications are now open for the vacant head of category role, Berghaus team member James Hodgson has been promoted to the position of head of design. Hodgson has worked with Berghaus for 15 years and has been responsible for the development of innovations such as the introduction of water resistant down to the outdoor apparel market and the launch of the world’s lightest waterproof jacket. 

The new structure has also seen Graeme Paige being promoted to the role of category manager. Paige has worked at Berghaus for over a decade in a variety of sales and product roles, and recently led a first-to-market partnership with WL Gore and Associates that introduced a new range of Berghaus GORE-TEX products to the UK. 

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