THE RETAIL BULLETIN - The home of retail news
HOME
RETAIL NEWS
RETAIL EVENTS
Fashion
Department Stores
Shopping Centres & Retail Parks
Home & DIY
Electricals
Health & Beauty
General Merchandise
Entertainment
Sports & Leisure
The Papers
Retail Solutions
Food & Drink
Interviews
Property
RETAIL INSIGHTS
RETAIL SOLUTIONS
ABOUT US
CONTACT US
SUBSCRIBE FOR FREE
Benetton announces programme of new store openings

Italian fashion retailer Benetton is to open a number of new stores this year in Italy and in major cities around the world as part of plans to strengthen its sales network.

FASHION

Benetton announces programme of new store openings

Italian fashion retailer Benetton is to open a number of new stores this year in Italy and in major cities around the world as part of plans to strengthen its sales network.

The stores will each follow one of two store concepts which will both aim to offer customers an innovative purchasing experience and immerse shoppers in the Benetton brand. 

Called Light Colors, the first concept was developed by Benetton’s retail design department with the help of architect Tobia Scarpa. The stores feature a “vibrant and luminous” furniture system and a special lighting system designed by Scarpa that uses diffused, direct and indirect light sources.

While the first new Light Colors stores will open in the spring/summer of 2019 in Rome and Palermo, the concept has already made its debut in Istanbul, where in the past month Turkey’s largest Benetton shop has reopened under the new format. More openings are planned for Italy and in other countries this year.

The second store concept, which was originally introduced in Benetton’s London flagship store in March 2018, will be the reference model for stores situated in major commercial hubs around the world. The London opening was followed by stores in Düsseldorf, Padua and Turin in 2018, and the concept will soon be applied to new flagship stores in Barcelona and New Delhi. 

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News

RETAIL EVENTS

Customer Engagement Conference 2019
Customer Engagement Conference 2019
5 June 2019
Cavendish Conference Centre, London W1
The 10th Annual Retail Customer Engagement Conference
The HR Summit 2019
The HR Summit 2019
8 October 2019
Hallam Conference Centre, London W1W 6JJ
The 11th HR Summit 2019, Hallam Conference Centre, 44 Hallam St, Marylebone, London W1W 6JJ
AI in Retail Conference 2019
AI in Retail Conference 2019
16 October 2019
Cavendish Conference Center, London W1G 9DT
Digitally native competitors and demanding customers are forcing a new perspective in retail. AI and machine learning can help you step up to the challenges; and some ‘small and beautiful’ solutions can increase your conversion rates within just a few weeks.
Omnichannel Futures Conference 2020
Omnichannel Futures Conference 2020
5 February 2020
Cavendish Conference Centre, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy