Ben Sherman to join line-up at Liverpool ONE
Due to launch in early April, the new boutique will stock the brand’s full range of clothing and accessories and will be situated close to Flannels, Michael Kors, Beauty Bazaar Harvey Nichols, Dr Martens and Pretty Green.
David Basterfield, retail director at Ben Sherman, said: “Choosing the right locations for exclusive stores outside London is crucial. Liverpool ONE stood out as an opportunity: the brand complements our own, we are joining one of the strongest line-up of fashion and accessories retailers in the country, and Liverpool ONE continues to out-perform.”
In addition to the Ben Sherman signing, Hollister has launched its latest store concept on Liverpool ONE’s South John Street and JD Sports and Superdry are currently preparing to open new regional flagships. Meanwhile, GUESS and Five Guys will make their debuts at the centre in time for the summer.
Miles Dunnett from Grosvenor Europe, said: “The arrival of Ben Sherman, the first store of its kind to open outside of London’s West End, is another example of Liverpool ONE’s position as one of the leading retail and leisure destinations in the UK. The strong British heritage of the Ben Sherman blends with Liverpool ONE’s other iconic retailers and is a great addition to the mix.”
The news coincides with a 12% increase in sales year-to-date at Liverpool ONE compared to the same period in 2016.
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