THE RETAIL BULLETIN - The home of retail news
HOME
RETAIL NEWS
RETAIL EVENTS
Fashion
Department Stores
Shopping Centres & Retail Parks
Home & DIY
Electricals
Health & Beauty
General Merchandise
Entertainment
Sports & Leisure
Retail Solutions
Food & Drink
Interviews
RETAIL INSIGHTS
RETAIL SOLUTIONS
ABOUT US
CONTACT US
SUBSCRIBE FOR FREE
Beauty Base to open Milton Keynes store

Beauty and fragrance retailer Beauty Base is to launch a new store at Centre:mk in Milton Keynes.

HEALTH & BEAUTY

Beauty Base to open Milton Keynes store

Beauty and fragrance retailer Beauty Base is to launch a new store at Centre:mk in Milton Keynes.

Situated on Crown Walk, the 5,524 square foot store will showcase the retailer’s self-service range of products from brands such as Gucci, Dolce & Gabanna, Marc Jacobs, Jimmy Choo, Issey Miyake, Hermès, Clarins, Lancôme and Shiseido.

A director at Beauty Base said: “We are the first fragrance retailer to develop the specialised self-service concept in the UK.

“Milton Keynes is a key location for our brand and we wanted our regional debut to be at a destination with fantastic brands and an appealing environment, especially as Centre:mk attracts a high volume of visitors in a strong catchment.”

The signing follows extensive investment in Centre:mk by joint owners AustralianSuper and Hermes Investment Management that has included £60 million worth of enhancements over three years.

Speaking on behalf of Hermes Investment Management and AustralianSuper, Ed Sellick said: “The strength of the beauty category is a clear marker of sustained demand from the catchment for cosmetics. We are excited to welcome Beauty Base to Centre:mk, where they will join a growing portfolio of brands that have chosen the revitalised scheme to make their debut outside of London.”

Centre:mk has recently launched the UK debut for Milton Keynes Council’s Electric Vehicle Experience Centre. In addition, the centre has signed up Primark for a new 75,000 square foot store which is its single largest letting in 25 years.

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News

RETAIL EVENTS

Customer Engagement Conference 2019
Customer Engagement Conference 2019
5 June 2019
Cavendish Conference Centre, London W1
The 10th Annual Retail Customer Engagement Summit
The HR Summit 2019
The HR Summit 2019
Tuesday 8 October 2019
Cavendish Conference Centre, London W1
The 11th HR Summit 2019, The Cavendish Conference Centre, London W1, 8 October 2019
AI in Retail Conference 2019
AI in Retail Conference 2019
16 October 2019
Cavendish Conference Center, London W1G 9DT
Digitally native competitors and demanding customers are forcing a new perspective in retail. AI and machine learning can help you step up to the challenges; and some ‘small and beautiful’ solutions can increase your conversion rates within just a few weeks.
Omnichannel Futures Conference 2020
Omnichannel Futures Conference 2020
5 February 2020
Cavendish Conference Centre, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy