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Beast chooses London's Seven Dials for first store

Beast, a new male beauty retailer, is to launch its debut store at London's Seven Dials.

GENERAL MERCHANDISE

Beast chooses London's Seven Dials for first store

The brand is taking a 1,400 square foot store spread over the ground floor and basement at 19 Earlham Street.

Stocking a range of male beauty products and fragrances, Beast will trade from the ground floor level of the store with the remaining space used for its new e-commerce operations. The shop will be the first store in the UK for the brand which was established in 2016 by Steve Banks and Spencer Wallace.

Banks said: “We are delighted to launch our first ever store in Seven Dials amongst some fantastic menswear and men’s lifestyle brands. Becoming a part of the internationally renowned Seven Dials line-up will elevate our business to the next level and is a dream launch location in London.”

Beast is the latest men’s lifestyle brand to join the line-up at Earlham Street following the opening of a first UK store for French-Swedish sportswear brand Ron Dorff earlier in the year. Earlham Street is also home to a range of other menswear brands including Brooks B1866, Carhartt W.I.P, Farah, Finisterre and Peter Werth.

Sam Bain-Mollison, head of group retail strategy and leasing at Shaftesbury, added: “Earlham Street has a unique men’s retail offer unlike anywhere else in London. Beast are a perfect addition to the line-up, offering a range of some of the best male beauty products on the market that will appeal to the cosmopolitan, international demographic who shop at Seven Dials and complement the retail brands throughout the destination.”

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