THE RETAIL BULLETIN - The home of retail news
Department Stores
Shopping Centres & Retail Parks
Home & DIY
Health & Beauty
General Merchandise
Sports & Leisure
Retail Solutions
Food & Drink
Beast chooses London's Seven Dials for first store

Beast, a new male beauty retailer, is to launch its debut store at London's Seven Dials.


Beast chooses London's Seven Dials for first store

Beast, a new male beauty retailer, is to launch its debut store at London's Seven Dials.

The brand is taking a 1,400 square foot store spread over the ground floor and basement at 19 Earlham Street.

Stocking a range of male beauty products and fragrances, Beast will trade from the ground floor level of the store with the remaining space used for its new e-commerce operations. The shop will be the first store in the UK for the brand which was established in 2016 by Steve Banks and Spencer Wallace.

Banks said: “We are delighted to launch our first ever store in Seven Dials amongst some fantastic menswear and men’s lifestyle brands. Becoming a part of the internationally renowned Seven Dials line-up will elevate our business to the next level and is a dream launch location in London.”

Beast is the latest men’s lifestyle brand to join the line-up at Earlham Street following the opening of a first UK store for French-Swedish sportswear brand Ron Dorff earlier in the year. Earlham Street is also home to a range of other menswear brands including Brooks B1866, Carhartt W.I.P, Farah, Finisterre and Peter Werth.

Sam Bain-Mollison, head of group retail strategy and leasing at Shaftesbury, added: “Earlham Street has a unique men’s retail offer unlike anywhere else in London. Beast are a perfect addition to the line-up, offering a range of some of the best male beauty products on the market that will appeal to the cosmopolitan, international demographic who shop at Seven Dials and complement the retail brands throughout the destination.”

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News


Customer Engagement Conference 2019
Customer Engagement Conference 2019
5 June 2019
Cavendish Conference Centre, London W1
The 10th Annual Retail Customer Engagement Summit
The HR Summit 2019
The HR Summit 2019
Tuesday 8 October 2019
Cavendish Conference Centre, London W1
The 11th HR Summit 2019, The Cavendish Conference Centre, London W1, 8 October 2019
AI in Retail Conference 2019
AI in Retail Conference 2019
16 October 2019
Cavendish Conference Center, London W1G 9DT
Digitally native competitors and demanding customers are forcing a new perspective in retail. AI and machine learning can help you step up to the challenges; and some ‘small and beautiful’ solutions can increase your conversion rates within just a few weeks.
Omnichannel Futures Conference 2020
Omnichannel Futures Conference 2020
5 February 2020
Cavendish Conference Centre, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy