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Baskin-Robbins shops to open at Welcome Break motorway service areas

Motorway service operator Welcome Break has partnered with Dunkin’ Brands to bring Baskin-Robbins shops and Dunkin’ Donuts products to a number of motorway service areas in the UK.

GENERAL MERCHANDISE

Baskin-Robbins shops to open at Welcome Break motorway service areas

Motorway service operator Welcome Break has partnered with Dunkin’ Brands to bring Baskin-Robbins shops and Dunkin’ Donuts products to a number of motorway service areas in the UK.

Under the agreement, Baskin-Robbins shops will open at four Welcome Break sites in the coming weeks while Dunkin’ Donuts baked goods will be added to one motorway service area.

Jim Johnstone, UK general manager for Dunkin’ Brands, said: “We’re excited to partner with Welcome Break, one of the largest independent motorway service operators in the country, to bring Baskin-Robbins and Dunkin’ Donuts products to their customers.”

The four Baskin-Robbins locations at Welcome Break sites will feature the brand’s premium hard scoop ice cream, as well as frozen beverages and ice cream sundaes. In addition, a range of donuts from Dunkin’ Donuts will be available at one Welcome Break location.

Johnstone said he hopes the partnership will be expanded to include additional Welcome Break motorway service areas in the future.

Rod McKie, chief executive of Welcome Break, added: “We’re pleased to partner with Dunkin’ Brands to bring two of the world’s most loved restaurant brands, Baskin-Robbins and Dunkin’ Donuts, to select Welcome Break locations across the UK. We strive to offer travellers a wide range of food, beverages and services when they need a break from the road, and this partnership will give them even more delicious options.”

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